Kinectr
Family web app · In development
An application bringing together questionnaires, individual profiles and shared family insights, with deliberate boundaries around accounts, access and sharing.
Baselane Works · Fleet, Hampshire
Need something useful built for your business?
Tell us what you needWeb apps, websites and automation for businesses in Fleet, Farnborough, Farnham and the surrounding area.
Make it easier for customers to get a quote, book or buy. Take repetitive work off your team’s hands. Or turn an app idea into something people can use.
We help work out the right approach, then design, build or improve what you need.
Email [email protected]. No brief needed.
What would make your business work better?
Web app development
Give customers or your team a simpler way to get things done.
A customer portal, a booking tool, a pricing calculator or a new online service. We design and build web apps around the job you need them to do.
We can help shape an early idea, create a prototype or build a focused first version to put into use.
For example, a professional services business could give clients one place to share information and follow progress, rather than keeping everything in email.
Or a marketing campaign could offer a useful calculator or checker that helps customers choose the right service.
Website design and improvements
Help more visitors take the next step.
Your website should explain what you offer, give people confidence and make it straightforward to enquire, book or buy.
We can improve the content, design, speed and customer journey of an existing site, or build a new one when that is the better answer.
For example, a service business could help visitors compare options and request a relevant quote. A training provider could make courses easier to browse and book.
You may not need to replace everything. We start by looking at what is working and what needs to change.
Talk to us about your website →Business automation
Spend less time doing the same admin twice.
Copying information between systems. Chasing missing details. Updating spreadsheets. Pulling together the same report every week.
We can connect existing software, automate repetitive steps or build a small internal application where your current tools fall short.
For example, an enquiry could become a tracked job without someone retyping the details. A customer onboarding process could keep information and outstanding tasks together.
Where AI can usefully assist with documents, research or categorisation, we can include it with appropriate checks and human oversight.
Talk to us about a process →See what we’re building
Our own projects show the kinds of software and experiences we can create. They are Baselane ventures and experiments, rather than examples of commissioned local client work.
Explore the Kinectr build →
ballnbox
Browser game · Live experiment
A ball. A box. Anywhere.
A small interactive game, built and launched by Baselane, with daily challenges and leaderboards.
The thinking comes with the building
You might know exactly what you need. You might just know that something should work better.
Either is a useful place to start.
Experienced product, growth and commercial thinking stays close to the build, with specialist support brought in where the work needs it.
We look at what you want to achieve, what you already have and the simplest sensible way forward.
Sometimes that means new software. Sometimes it means improving an existing website, connecting two systems or using a tool that already does the job.
We won’t recommend a bigger build just because we can build it.
A straightforward way to get started
Let us know what you are trying to do and what is getting in the way. Include your existing website or an example where it helps.
We’ll discuss the problem, suggest an approach and agree the scope, price and next steps before work begins.
You stay involved as the work takes shape. Launch, handover and any ongoing support are agreed as part of the project.
Already working with a designer or marketing partner? We can work alongside them on the build.
Based in Fleet. Working across the UK and internationally.
Baselane Works is a product studio with a base in Fleet, Hampshire. We work with founders and businesses across the UK and internationally, combining product and commercial thinking with hands-on design and development.
Whether you’re nearby or further afield, if you’re improving something that already exists or have an idea for something new, tell us what you have in mind.
A few practical questions
Do you take on smaller pieces of work?
Yes. A focused website improvement, a simple application or a single process worth automating can be a useful project. We consider the work on its merits, not just its size.
How much will it cost, and how long will it take?
That depends on what needs to change, the systems involved and how much needs building. We’ll discuss the options and agree the scope, cost and timing before you commit to the work.
Can you work with our existing website and software?
We’ll review what you have first. Where it makes sense, we improve or connect existing systems rather than start again. The approach depends on the platform, access and condition of the current setup.
What happens after launch?
We agree what you will need to run and maintain the result, including handover, hosting and any ongoing support. Those arrangements are part of the scope, not something left until the end.
What have you been meaning to build or improve?
An app idea, a website that needs attention or a process that takes too long.
Tell us what you need.
Email [email protected] with a few lines about your business and what you would like to change.
Email Baselane Works →